Wednesday, September 10, 2008
The last time I ever bragged about the brand im wearing was during gradeschool. "Hoy, bench yan, hoy Girbaud yan..." Well, I practically adapted that trait from one guy friend named Nino Fernandez (where the hell is that dude?).
So aside from that incident, I never recalled any time since then that I have ever attached myself into a clothing brand (or any apparel brand of some sort...)
I usually shop at 168 Divisoria or in Baclaran, and sometimes, visit the nearest UK here in Las Pinas... I often feel the "sayang factor" in spending my money sa branded clothes from the mall, but I do agree that those items are QUALITY items. or hindi rin? like Mossimo shirts often get loose pag nakailang laba na.. lalo naman ang Giordano... I bought a Folded and Hung shirt nung Sale, pero mahimulmol na siya ngayon... so hindi mo rin masabi na of good quality tlaga yung mga expensive branded clothes...
I actually dont know where im driving at, basta I just wanna make kwento what happened kanina.
The AM of one sporting apparel brand (from our company, OJT) noticed i was wearing a jacket of the competitor brand. So Ms. Miles said, "Hala ka.. you're wearing (toot)...."
At anong sinagot ko? Stupid answer, "Eh hindi naman ako binibigyan ng libre dito ng (toot) eh.. pano ko siya susuoten?"
Stupid.
Una sa lahat, I was talking to the Account Manager. I shou;d have thought of a witty answer like, "Ganon talaga, alam mo naman ordinary day lang ngayon saka umuulan, etong brand na to pang-sugod ko sa ulan to eh... pero yung mga (toot) na outfits ko, pang special occasion yun...."
If only i said that, maybe i couldve had my first freebies from that sporting apparel brand. Sayang. Pero suck up parin nuh?
Speaking of suck ups, may wrong move na naman akong ginawa last time. I met this lady from the Communication Camp i attended last week. She's from a BPO Company that offers Business IT Solutions (tama nga ba?). Any way, she's from the PR/Corporate Communication Dept... as usual, the bibo me, approached her and tried establishing rapport, like name dropping the persons i know that she might also know...
And so we established the rapport and she asked me how is my OJT?
I said, "Okay naman po.. Kaso walang allowance.." So she said, "Ayy, ganon,sana samin ka nalang...." Ako naman si tanga, "TALAGA PO?? 
? Apply po ako sa inyo?!!! (eager na eager pa ang gaga...)"
At sabay atras naman si Maam, "Naku, edi ako naman ang nalagot sa mga boss mo..." (which by the way happens to be her collegues..).
Napaka-sell out ko. Grabeh. anong klaseng brand na kaya ang nasa isip nun sakin, isang nagsisimula pa nga lang sa mundo ng PR, mukhang pera na? Or feeling magaling na trainee lang naman?
Shit. Now alam ko na brand ko, may pagkataklesa ako, dada ng dada hindi nag-iisip. Mapapahamak ako neto eh, eto ang pipigil sa pag akyat ko sa corporate ladder. naks.
Im slowly entering the world of Public Relations. It is involved mostly in image building.... parang building stronger brands.. and i am my own brand.. dapat laging positive ang tingin sakin lagi ng mga tao.. sabi ng iba, its twisting the truth for the benefit of oneself.. pero sabi nga ng company ko, "Its your own version of the truth..."
So i need to project myself as someone as a hirable person, hindi sell out, hindi maninira ng company at hindi mag-iiwan sa ere...
Ano kayang magandang unique selling proposition ko? hmmmm....
Pero now, I realized na sobrang interesting ng world of PR... lahat ng love ko, andito, media relations, writing and editorial services, events and meeting new people.. saka money! Ayoko nang isiksik ang sarili ko sa Advertising kasi hindi ko alam if I'm fit for it...... una na nga lang sa hindi pag tanggap sakin ni Sir CJ sa JImenez BAsic eh...
So i guess eto na ang daan na dapat tahakin ko, I am now one of the brands sa Public Relations category... and i have to compete with other brands to make sure that i hold a significant share of the market. 
