mabuhay! kasalukuyan mong binabaybay ang aking makulay at masayang page!

8:30 – 9:30 AM

“Strike a Pose: Iconic Cool among Today’s Youth”

April Timbol Yap
Deputy Director, Insights Mind Share

Teens as trends bridges, bring in trends from other places into their circle. We can show the position of these trend bringers to a matrix and discuss their media and marketing implications.

Pagkaintroduce ke Ms. April.. isang Cheer Squad ang umenter sa Stage.. They did dance routines, flips, pyramid, somersaults pero ang pinakabest sa lahat...

nagkumpol sila sa gitna. akala ko magpypyramid, yun pala, ililift si Ms. April!!! Waaaa.. yun ang pinakahighlight eh! lufet!

i noted some of her points in my planner:

Youth of 2008 --- "What is Cool?"
1. be yourself
2. Not Normal, Eccentric
3. Technology
4. Cool is a matter of perception
5. Books/Reading
6. Beach
7. Videogames
8. Sports
9. Learning New Things
10. ACHIEVING HIGH GRADES
11. Hang out with Family
12. Bar Hopping

9:30 – 10:30 AM

“Point of Entry Marketing: Introducing Allue to tweens (Case Study)”

Jade Manalaysay-Tulio
Vice-Presidents for Marketing
HBC Home of Beauty Exclusive Inc.
Chain of Retail Store

Girls as early as three years old, reach out for Mom’s make-up and wear her shoes. Being a strong challenger in the masa make-up market, HBC’s corporate strategy is to start influencing the future cosmetic users early through a hip personal care brand relying on the pestering power of kids to parents..

Sorry to say Ms. Tulio, but we went out sa buong talk mo. Kumain kami sa labas dahil sa first few lines mo palang, alam naming magiging declamation ang buong talk mo.

Binenta mo lang ang Allue samin at ang buong line ng cosmetics ng HBC. Which is all wrong. Medyo hindi naging maganda ang discussion niya, malayo sa points kung san dapat magfocus....

10:30 – 11:30 AM

“Is Branded Advertising the New Advertising?”

March Ventosa
Head of Marketing ABS-CBN

This talk will attempt to tackle the audience through the new world of branded entertainment. What is it all about, its
Role in production and the brand sponsor and how this is currently engaging today’s consumers – the audience.

Capoeira dudes were dancing sa introduction ni Sir Ventosa. Kaso medyo, hindi sha game in making a fool of himself kaya medyo hindi well choreographed and entrance nia.

But still made me ADMIRE in a whole new level ang ABS-CBN.
People who actually know me can tell na hindi ako mahilig manuod ng Local Networks. Pero kung papapilien, Kapuso ako kesa Kapamilya. Pero dahil sa talk ni Sir, grabeh parang gusto ko magintern bigla sa ABS-CBN!

sayang, maraming mga kulasa ang hindi nakapakinig ng maayos kasi mahina daw boses ni Sir at mejo maliit ang visuals, pero naman, yung laman talaga ng discussion niya... WHOOO LALA!!

okay pinakapoint ng kanyang discussion is that advertisers are now reaching their target market through programs. It works both ways sa Network and sa Advertiser kasi every minimal ang cost ng Network for Production because the advertiser shoulders all the cost. In return the Advertiser gets its own share of Publicity and Good Will sa Market... waaaaaa... grabeh talaga.. sobrang galing ng people ng ABS-CBN 360.

TAKE NOTES.


BOW.

KOWTOW.

11:30 – 12 Noon

“The World’s Best Youth-Driven Ads”

Jos Ortega
Chairman and CEO of Brand Lab

Watch ads from all over the world that have won the attention an approval of the youth! Learn from Their unique and entertaining executions!

Notes i got from him:
Youth Driven Ads
-Exaggeration
-Demonstration
-Before and After
-Visual hook
-Heroes
-Relationships
-Storytelling
-Blurring of Real Online Worlds

Here's one of the clips he showed that i looked up on youtube.

12N – 1:30 PM

“Gothca! The Filipino Genius Building Empires of the Future”

Prof. Henry Tenedero
President, Center for Learning and Teaching Styles Philippines

To open wide the gates of our future, we must breaks free from the chains of myths and fallacies that shackle our vast potentials as geniuses in our own rights. This presentation will give insights to sharpening genius potentials plus a glimpse of what waits the graduate.

He was the most inspiring of all haha..

i had quoted him in my doodle notebook saying:

"We are all geniuses, take it or believe it"

"Success is fleeting" kaya we have to regulate it with Humility.

"Walk the talk of a great communicator"

"BELIEVE IT, EVEN REALITY WOULD BELIEVE IT TOO."

Being an educator himself, he discussed the Importance of Humor in classroom setting and he suggested several points in having yourself as a brand.

To end this uber long blog post, i'd like to quote professor Henry Tenedero..

"What have you done today to make your life more meaningful?"